The course work of a marketing program will consist of real-world and hands-on components, such as case studies of both successful and failed marketing campaigns, and simulated businesses marketed by students using the concepts they have learned. This will include diving into several computer programs like Adobe InDesign and Dreamweaver, as well as both free and proprietary website analytics software.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience. For instance, if you own a bakery and created a commercial about all the different types of cakes you sell, your video might be naturally embedded on a food website in an article about baking. This advertising is slightly more expensive than social or search ads, but have high returns thanks to the relevance of the content.
Thanx Media is an enterprise solutions company that focuses on implementation and strategy services of e-commerce platforms and technologies for B2B and B2C sites. It's solutions range from Oracle Commerce Cloud (OCC) to Magento, to BigCommerce and EPiServer. Thanx Media has the expertise to help all size businesses realize their e-commerce vision. Thanx Media also provides SEO services, hosting services and back office system integrations. With over 250 customers and partnerships with industry leaders, Thanx Media is redefining the landscape of driving an effective website experience.
WebiMax is a leading digital marketing agency that delivers proven results. Our digital marketing services include Search Engine Optimization (SEO), Paid Search (PPC), Social Media, Web Design, Inbound Marketing and much more. With over 100 employees in-house, WebiMax has the knowledge and experience to successfully manage digital marketing campaigns to deliver exceptional results.
By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
There’s obviously a huge number of reasons why a website might link to another and not all of them fit into the categories above. A good rule of thumb on whether a link is valuable is to consider the quality of referral traffic (visitors that might click on the link to visit your website). If the site won’t send any visitors, or the audience is completely unrelated and irrelevant, then it might not really be a link that’s worth pursuing.
Here’s the truth – only one site can be number one for a particular keyword, and there’s a lot of competition out there. But optimizing your site can make a difference to which site that is, as rankings fluctuate all the time. Plus, as long as you’re in the top 3, or at least on the first page, you’ve got a chance for people to find and click, which is what you want. If you deliver what they need after the click, that increases your chances of being relevant for future searches for that term.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
YouTube SEO is search engine optimization to help people find your videos more easily. With millions of videos on the platform, you need to use video SEO to make your videos stand out. To optimize videos effectively, it’s important to do keyword research and to use those keywords in your video title, description, and tags. If people find and click your video, that will improve its rank. Other aspects of YouTube SEO include viewing time, comments and shares.
The program even provides helpful templates that simplify the editing process. The platform supports high-quality clips like 4K video footage and makes it easy to share your work directly to a video hosting platform. Limited access to advanced color correction and editing features mean it isn’t commonly used by professionals, but iMovie is still a great option if you’re just starting out.
Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
On-Demand Webinar Desktop as a Service (DaaS) is a powerful way to leverage the cloud for end user computing with unmatched flexibility, manageability, and performance. Nutanix Frame is a DaaS solution that runs on multiple clouds and provides simple yet very powerful access to Windows applications through a browser. In this webcast, we'll show you how … Continue Reading...
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we’re experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users’ attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers’ attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?
Your viewer is now an actual customer! Your goal here revolves around keeping them interested in your brand for future purchases or added value. Any video that delights is a success — and the longer they watch, the more likely it is they’re delighted. The tone of your video here will matter greatly. Chances are a long, boring educational video won’t delight your customers as much as a funny, short, social media video will. Keep this in mind when reviewing your data: The view-through rate of a 15-second video will likely be much higher than that of a two-minute video.
Brunson talks about this reverse engineering in his book called, Dot Com Secrets, a homage to the internet marketing industry, and quite possibly one of the best and most transparent books around in the field. Communication is what will bridge the divide between making no money and becoming a massive six or seven-figure earner. Be straight with people and learn to communicate effectively and understand every stage of the process and you'll prosper as an internet marketer.